Creating iOS apps begins with a clear picture: identifying the target users, the app's purpose, and the primary problem to address in the initial release. A solid discovery phase guides MVP boundaries, selects an appropriate architecture, and prevents features that seem flashy on paper but fail to enhance actual use.

After the basics are in place, attention moves to UI behavior, performance, and reliability across different device generations and OS versions. Uniform navigation, disciplined state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help the product stay maintainable and scalable following the App Store release.